For my Concepts & Storyboards class at SCAD, we were assigned a network ID project. We were able to choose from either QVC, M6 Music, BBC World News, or Versus. As you can see, I chose the last one in the list.
We were tasked with producing a single concept with two different design directions. One thing I learned in that class is that a concept should never specify the design details. It should explain the idea that you want to communicate, not dictate the execution. The final frames should be able to emphasize the content and quality of the programming of each network. My final concept statement:
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